Advertise With Us
BLUR celebrates the diversity and uniqueness of a growing multiethnic and multicultural audience that is the product of interracial, cross-cultural and interfaith marriages, and a growing number of families that are adopting trans-culturally and trans-racially.
BLUR is targeted towards this emergent affluent and educated multicultural market. We’re calling it The BLUR Market.
Advertising on BLURdigital.com is great opportunity to connect with this savvy and forward-thinking market segment while also promoting your brand’s commitment to the BLUR audience.
Focused on highlighting intelligent, modern, sophisticated and up-beat content, profiles and conversation, BLUR is a rich, interactive community that combines deep, relevant lifestyle-focused information with resources and social networking capabilities to expand the lives of people who embrace cultural differences.
The Market:
- Over 13 Million People
- Over 10% annual growth since 2000 Census
- Over 4 Million Total Households
- Over 9 Million Online
- Close to $30 Billion in Purchasing Power
(Sources: US Census projections, ARIS Survey, US Adoption Handbook & BLUR projections)
Advertising Opportunities
BLUR welcomes the opportunity to partner with innovative companies to customize advertising packages that will fully and creatively integrate their brands into the BLUR experience. We are currently seeking a limited number of Charter Advertising Partnerships with companies that have a history of innovating through early-mover plays in emerging markets. We stress flexibility and creativity in developing these packages to meet our marketing partners’ needs.
We will also offer more traditional advertising packaging and configurations to meet the needs of brands that are interested in programs of shorter duration. These are configured around a share of voice model (% rotation by ROS or content vertical). These options and specifications are listed below.
Contact the BLUR Advertising Manager at advertising@blurdigital.com or call (480) 326-2373 for additional details or information.
LEADER BOARD ROS:
Dimensions: 728 pixels wide x 90 pixels high
View Example
| Share of Voice | Placement Duration | ||
|---|---|---|---|
| 1 Month | 2 Months (10% discount) |
3 Months (15% discount) |
|
| 25% | $1,000 | $1,800 | $2,550 |
| 50% | $2,000 | $3,600 | $5,100 |
| 75% | $3,000 | $5,400 | $7,650 |
| 100% | $4,000 | $7,200 | $10,200 |
FULL BANNER ROS:
Dimensions: 468 pixels wide x 60 pixels high
View Example
| Share of Voice | Placement Duration | ||
|---|---|---|---|
| 1 Month | 2 Months (10% discount) |
3 Months (15% discount) |
|
| 25% | $1,000 | $1,800 | $2,550 |
| 50% | $2,000 | $3,600 | $5,100 |
| 75% | $3,000 | $5,400 | $7,650 |
| 100% | $4,000 | $7,200 | $10,200 |
3:1 RECTANGLE ROS:
Dimensions: 300 pixels wide x 100 pixels high
View Example
| Share of Voice | Placement Duration | ||
|---|---|---|---|
| 1 Month | 2 Months (10% discount) |
3 Months (15% discount) |
|
| 25% | $2,000 | $3,600 | $5,500 |
| 50% | $4,000 | $7,750 | $10,200 |
| 75% | $6,000 | $10,800 | $15,300 |
| 100% | $8,000 | $14,400 | $20,400 |
MEDIUM RECTANGLE ROS:
Dimensions: 300 pixels wide x 250 pixels high
View Example
| Share of Voice | Placement Duration | ||
|---|---|---|---|
| 1 Month | 2 Months (10% discount) |
3 Months (15% discount) |
|
| 25% | $2,000 | $3,600 | $5,500 |
| 50% | $4,000 | $7,750 | $10,200 |
| 75% | $6,000 | $10,800 | $15,300 |
| 100% | $8,000 | $14,400 | $20,400 |
HALF-PAGE AD ROS:
Dimensions: 300 pixels wide x 600 pixels high
View Example
| Share of Voice | Placement Duration | ||
|---|---|---|---|
| 1 Month | 2 Months (10% discount) |
3 Months (15% discount) |
|
| 25% | $1,500 | $2,700 | $3,825 |
| 50% | $3,000 | $5,400 | $7,650 |
| 75% | $4,500 | $8,100 | $11,475 |
| 100% | $6,000 | $10,800 | $15,300 |
The run of site program places your banner(s) in a general rotation on pages throughout BLURdigital.com.
Image Guidelines:
- Images Supported: GIF, JPEG, FLASH
- Max File Size for Standard Creative Work is 20K; for Flash is 30K
- Animation Allowed: Yes
- Animation Time: 15 seconds limit
- Audio: Not allowed at this time
Flash Image Guidelines:
- Flash versions 6 & 7 are supported
- 50KB download is the maximum image size
- Recommended frame rate is 12 frames per second. Frame rate may not exceed 18 frames per second.
- Floating Elements: Not allowed at this time
Submission Guidelines:
- Ads must conform to specifications outlined herein. Elements not meeting specifications will be returned for revision, which may delay launch date.
- For further information on advertising prices please contact advertising@blurdigital.com or call (480) 326-2373.
Contact Advertising
Contact us for further information on advertising prices.
Sales Office:
BLUR Media, Inc.
502 S. College Ave, Suite 307
Tempe, AZ 85281
Map & Directions
Phone:
(480) 326-2373
Email:
advertising@blurdigital.com
Fax:
(602) 288-9172